reckn

Adidas Gazelle

Fall/Winter Series 2016

Processed

Raw

Hold & Drag

  • Reappropriate the past. 00:01

    Reappropriate the past. Flip images and overlays to create re-appropriation.

  • Branding & logo 00:07

    Branding & logo Adidas Gazelle Series

  • Influencers & Personalities 00:20

    Influencers & Personalities Using personalities and models to front the video - so as to create collective fashion exclusivity

  • Modern meets Retro 00:24

    Modern meets Retro Model's platinum blonde hair in contrast with a retro bowling background - creative courage to explore and reinterpret.

  • Campaign Visual Theme 00:36

    Campaign Visual Theme Driven by neon lights and color treatment at a venue with a 90s vibe.